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Diversify With Niches To Be Competitive

by D-Money

The adult Internet business has seen many changes over the past few years.
Two years ago you could snag an ad spot, send a newsletter, play all of the top
lists, and you'd be assured a profit. These days are much different.
COMPETITION! Too many webmasters are doing the same thing.

Here's what most people are doing these days:

• Starting a pay site
  
  
• Buying a bunch of CD's every other webmaster already has
  
  
• Submitting thumbnail galleries and pic posts
  
  
• Sending out a newsletter or two
  
  
• Leasing 1 or 2 feeds
  
  
• Offering too many free pics
  

I'm not suggesting that you can't make money this way; I'm just saying that
you're not the only one doing it this way. You have a chance, but not a very
good one these days. Let's review your options and see if we can help you choose
the right path.

Free Site or Pay Site?

Free - There's no sense of urgency to start a pay site. I've seen tons
of webmasters make very good money picking the right ad programs. The key with a
free site is to pick a niche, then pick a niche within that niche. Be very
specific. Search engines will be kind and so will most thumbnail posts. Who
cares that you won't have as much traffic as regular hardcore sites? Have you
seen your conversion ratios with regular hardcore sites these days? All that
matters is how well you can convert the clicks.

Let's say you open a hairy site and only collect 1,000 uniques a day. Make
sure you send that traffic to an ad program catering to hairy, or start your own
pay site if you can't find one. If the majority of your traffic is from search
engines or type-ins, you're probably converting 1/100, which means you are
getting 10 sign ups a day! It's targeted traffic. If you had a regular hardcore
site it would take about 5,000 uniques to match that production (at a 1/500
conversion ration). Why stop there? I'm sure you can think of 5 to 10 other
niches that are not easy to find these days, but hurry up. So quit putting all
of your efforts in your 1 site and start 10 different sites.

Pay - If you're determined to start a pay site, do your homework. This
means you have to check out what content your competition is using. Find what
they don't have and exploit it. Niche! If you can't find different content,
contact content providers and see if they can make it just for you. Everything
has a price. But understand that a small amount of content means that you'll
only hold members about 1 or 2 months. The name of the pay site game is keeping
members as long as possible, so try to keep them at least 5 to 6 months by
updating your site frequently and using a ton of different content. I recommend
spending at least $3,000 to $5,000 a month in feeds. If you can't offer as many
pics and feeds as the other sites, you can make up for it by providing killer
service for your members.

More ideas:

~ Use daily updates, creative galleries and postings, live sex chat with a real
amateur from her house and whatever else you can find.

~ Keep your members involved, give them a say, treat them like they're your only
member. Create a customer survey to find out what your members think of your
site, what they do and don't want to see and how else you can give them more
bang for their buck. Remember that it is a heck of a lot easier to keep the
customer you already have than it is to attract a new one.

~ Pick a good credit card processor. Pay attention to who the larger pay sites
are using these days. Always have a secondary processor ready, in case of an
emergency.

~ Don't be cheap with your hosting! You never have a second chance to make a
first impression. Ever notice how many more hits you receive after you switch
from a bad host to a good one? I've seen about a 15% difference, at least. What
happened to that 15% before? I guess they gave up and hit their back buttons.

~ Don't give the surfer enough free content so they can "get off". Tease them.
Nothing wrong with a big preview section, just be a tease. The more worked up
they get, the sooner they'll buy.

~ Don't forget to have a join link on every page.

~ Exit consoles - I would recommend using just one exit console. Put them on the
surfer pages and your webmaster area. The best example of an exit console I can
recommend is at www.qualityadultsites.com.This is Busty-Amateurs.com exit. He
targets the exit traffic very well. Why use exit consoles? Because you might as
well make some cash off the guy who doesn't buy from you but may buy from
someone else. Make sure you sign up for their webmaster programs before you
start sending the traffic. The trick is to use text links and offer everything
you can imagine.