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Keywords

How to choose the right keywords and where to include keywords on your page.

Relevant, targeted keywords can get you to the top of search engine rankings, help you attract visitors interested in your web site's content and targeted traffic means better sales conversion ratios = more sales = more $$$ for you.

 

1. Keyword Research

Visit the tour of the niche pay site you want to promote and write down what they offer and what special features can be found there. Describe in your own words what the site is about or how you would recommend that site to your friends.

• What is the site about?

• Why is the site more valuable than others in the same niche?

• Who is your audience?

Ok now we have a list of possible keywords we can use, let's analyze them, find how often they are used and what combinations the surfers search for as well. To do that we go to: The Keyword Suggestion Toolthat allows you to select countries and export to five different file formats. The most searched for keywords will appear on the results page including their search count. You can then export them in: TXT, XLS, INI, XML or CSV.  and type in the first keyword.

Lets say we choose to promote a big tits site that tool gives us back the following number showing how many times each term was searched for during the last month:

Ok now we have even more possible keyword combinations and we do the same as well with the other terms we came up with while studying the pay sites tour.

So lets see how much competition is out there for those keywords, for that we simply go to http://www.google.com/ and it will give us the following results:

So we see that even do the term "big tit" is searched for alot it also has alot of competition out there so we better choose or find terms that are searched alot but have less competing pages online. In this case I would choose "big natural tit" and probably for the next page the same but in plural "big natural tits"

2. Where to Include the keywords in your pages

1) Title tag (this is the most important one)

2) repeat the title on the page with H1 tags

3) In the regular text of that page (remember search engines love text, so always include some paragraphs of text on all pages!

4) In text links on other theme related pages / web sites pointing to this page

5) In the URL: domain name or folder name (sub dir name) or html file name ( big-natural-tits.html )

 

The following are used by some SE's and not by others but it I do them on most pages anyway.

6) Meta description tag

7) Meta keyword Tags

8) Rename the pics or banners using keywords ( big-natural-tits.gif )

9) Alt tags

10) Be creative and always remember searchengines love text!

3. SE resources and related links

Search engine resource sites:

http://www.searchengines.com/

http://www.searchenginewatch.com/

http://www.google.com/webmasters/guidelines.html

http://www.webworkshop.net/pagerank.html

Search Engine Submissions:

http://www.searchenginewatch.com/webmasters/index.php

http://www.bjorgul.com/

http://www.htmltricks.com/submit-to-search-engines.htm

Search Engine Forums:

http://www.webmasterworld.com/home.htm

http://www.jimworld.com/apps/webmas...in/Ultimate.cgi

http://forums.seochat.com/

This is s system you can apply to any business or problem solving process and a good way to plan for your next web project, I call it:

A.P.E.C.

A = Analyze
Analyze the market see what sells and what those clients are looking for. Your personal experience and networking with your fellow webmasters will help here. Also the sponsors websites have good resources for researching and its important to know what ya wana sell so look at those tours.

P = Plan
Set up a plan, put your ideas on paper and think what empire you wana build, how to interlink, where to set up fullpage adds mouse traps and what group of related niche sites ya like to work with. And how you like that traffic flow and filtered. Also plan for a variety of traffic sources, don't put all those eggs in one basket.

E = Execute
Nothing else but hard work here build according to your plan and improve it with new ideas that grow along the way.

C = Control
Its important to check your stats, see where traffic comes from, what search words lead to your page and if they are represented by what you sell there. See witch of your SE strategy works and how to improve, see what sponsor site sells with what traffic. Analyze trends. This will help and is part to start it over again and do A.P.E.C once more and each time a bit better.

See also Netpond's own Search Engine Optimisation Forum  for more updated info and ask any questions there!