Lesson 14 - A.P.E.C.

This is s system you can apply to any business or problem solving process and a good way to plan for your next web project, I call it:

A.P.E.C.

A = Analyze

Analyze the market see what sells and what those clients are looking for Tools to do that are: http://www.thestatistician.com/and http://inventory.overture.com/d/sea...ory/suggestion/plus your personal experience and networking with your fellow webmasters will help here. Also the sponsors websites have good resources for researching and its important to know what ya wana sell so look at those tours.

P = Plan

Set up a plan, put your ideas on paper and think what empire you wana build, how to interlink, where to set up fullpage adds mouse traps and what group of related niche sites ya like to work with. And how you like that traffic flow and filtered. Also plan for a variety of traffic sources, don't put all those eggs in one basket.

E = Execute

Nothing else but hard work here build according to your plan and improve it with new ideas that grow along the way.

C = Control

Its important to check your stats, see where traffic comes from, what search words lead to your page and if they are represented by what you sell there. See witch of your SE strategy works and how to improve, see what sponsor site sells with what traffic. Analyze trends. This will help and is part to start it over again and do A.P.E.C once more and each time a bit better.

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